News and Events
Protein Breakfast Briefing: The Age Report
9:00am-10:30am : Free
Protein’s Breakfast Briefings are designed to educate and inform you on the changing attitudes and behaviors of influential consumers. Following on from their monthly Forum events, this new series gives you the chance to gain the latest insights into the Protein Audience. Highlighting innovative case studies and brand practices from the worlds of fashion, music, technology, travel and retail, we will disseminate key findings from our annual Audience Survey, quarterly trend reports and Journals in order to provide inspiration and ideas on how to engage with these early adopters.
Nowadays, a 60-year-old is as likely to be Chief Creative Officer as an OAP, while millennials are increasingly swapping university halls for startup incubators. Experiences are valued over security, taking risks over playing it safe, and can-do attitudes over stereotypes. Join us for a discussion on how teen spirit is driving collaboration, creativity and entrepreneurialism, why the concept of adulthood for Millennials has shifted and what’s driving the new Boomer generation to travel, work, and party harder then ever, plus why this is transforming the way brands engage with them.